Job Summary:The Marketing Officer is responsible for developing and implementing marketing strategies to promote the company's products, services, and brand. This role involves market research, planning and executing marketing campaigns, analyzing campaign performance, and collaborating with various teams to ensure alignment with the company's goals.Key Responsibilities:-Market Research: Conduct thorough market research to understand industry trends, customer preferences, and competitor activities. Utilize this information to identify opportunities for growth and development.-Marketing Strategy Development: Develop comprehensive marketing strategies aligned with the company's objectives. This includes defining target audiences, setting goals, and outlining tactics to achieve desired outcomes.-Campaign Planning and Execution: Plan and execute marketing campaigns across various channels such as digital, print, social media, and events. Coordinate with internal teams and external vendors to ensure seamless execution of campaigns.-Content Creation: Create compelling marketing content including advertisements, social media posts, blog articles, videos, and email newsletters. Ensure that content is engaging, relevant, and consistent with the brand's messaging.-Digital Marketing: Manage digital marketing efforts such as email marketing and social media marketing. Monitor campaign performance and make adjustments as needed to optimize results.-Analytics and Reporting: Track key performance metrics and analyze the effectiveness of marketing campaigns.-Brand Management: Maintain brand consistency across all marketing channels and communications. Ensure that all marketing materials adhere to brand guidelines and reflect the company's values and messaging.-Collaboration: Collaborate with cross-functional teams including sales, product development, and customer service to ensure alignment of marketing efforts with overall business objectives. Provide support and guidance as needed to achieve shared goals.Qualifications:1. Must be a graduate of Bachelor of Science in Business Administration Major in Marketing Management or any related field (fresh graduates are welcome to apply).2. Proven experience in marketing roles, preferably in a similar industry (advantage).3. Strong understanding of marketing principles and techniques.4. Excellent communication and interpersonal skills.5. Creative thinking and problem-solving abilities.6. Proficiency in digital marketing tools and other digital platforms (MS Office apps).7. Analytical mindset with the ability to interpret data and derive actionable insights.8. Ability to manage multiple projects simultaneously and meet deadlines.
