Marketing Associate

Job Description:
The Marketing Associate for Digital and CRM assists the Brand Director in developing and implementing branding strategies to meet organizational objectives for Healthy Options and Bow & Wow.


Essential Duties and Responsibilities Coordinates all marketing related activities relevant to the role. Liaises with digital and new media agencies to build and maintain all digital platforms and executions – website, social networking sites, etc. Helps develop digital advertising plan, and helps liaise with digital buying agencies to help effectively book and execute print & media executions. Ensures timely and regular execution of all digital branding efforts for website, social media, eDM, blogs/new media, and mobile. Assists in development and maintenance of social networking sites and blogs for both brands. Monitors and executes all tasks related to the membership and loyalty programs of Healthy Options and Bow & Wow. Builds, maintains, and improves customer database of both brands. Assists in handling minor customer complaints and queries. Assists in other ad hoc ATL and BTL initiatives, as necessary. Helps monitor, review and report all marketing activity and results in area of responsibility. Coordinates with Finance and helps process and prepare RFPs (requests for payment) as well as monitor marketing budget in area of responsibility. Conducts customer research, surveys, and other relevant studies to determine customer wants and needs. Analyses relevant information such as customer research, membership database, among others, as needed. Performs other ad hoc tasks that may be required and relevant to the role. Minimum Qualifications:
Bachelor’s Degree from a reputable university. At least 1-2 years’ experience in customer relations/customer management/digital marketing Experience in market research or loyalty programs is a plus. Proficient in basic business software applications. Great communication and people skills. Able to manage multiple tasks and ensure that deadlines are met. Analytical and detail-oriented. Problem Solver. Grace under pressure. Non-smoker