Market Development Head

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Responsible for developing and executing on end market strategies to drive penetration and expand market share. Lead a team of Segment Managers and work with various researches and product portfolio leads to develop and execute on market growth strategies. Responsible for the creation, development, and management of segment-specific marketing initiatives aimed at further penetrating existing segments, identifying untapped or underserved segments, and development of go-to-market strategies, in collaboration with sales management.

The role of the Head of Market Development is to drive the strategic integration and growth of the industries under his/her portfolio by implementing department-level initiatives and providing team direction and guidance, which enable Industry Managers to be more effective in driving awareness, creating demand, driving trial, conversion, and usage for Globe Business MSME Group’s products and services.
I. Win assigned segments/industries by owning the business plan
II. Win in the product categories assigned
III. Consistent monitoring of program performance vs targets and KPIs
IV. Ensure Maximum Team Performance
V. Planning Required
Active participation in business planning in relation to assigned segments/industries.
Research and understanding industry/segment trends and performance, competitive landscape, changing customer expectations, and other external factors that can impact our efforts to attain brand leadership in the segment/industry
Understanding of on-ground insights from customers and sales
Participation in total SG Planning Marketing Strategic, Execution, and Budget Planning

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.