Job Description:
Specific Duties & Responsibilities Account Management
Supporting the Business and Account Managers in their client relationship and performance media requirements Communicating with various Account Managers and providing account updates. Develop proactive discussion points and initiatives specific to client needs. Paid Search
Execute and support paid search campaigns, including but not limited to account setup, strategy development, organisation, and management. Campaign set-up: keyword discovery, ad copy creation & testing, bid and budget management. Monitor client delivery and primary KPIs Responsible for all basic tactical execution and campaign audits Develop and implement PP recommendations Following Pure SEO's best practice search campaign management process and evolving this as required Implementation, Optimization, and Reporting
Actively manage campaigns to ensure optimum results for clients Analyse and optimise campaigns towards ROI, margin and performance objectives Take hands on ownership of client Implementing other campaign changes as required by the client or other partners Track and effectively communicate insights and learnings based on campaign performance through monthly reports Identifying insights from results to inform future campaigns Analyse paid channel performance alongside website or related online platform data to identify key trends and recommend optimisations Admin
Maintaining accurate timesheet records Accurate actual entries into Workflow Max monthly Other
Maintaining relevant Google Partners certifications e.g. Google Ads, Google Analytics Staying abreast of platform developments and maintaining technical proficiency Stay current with SEM and PPC industry trends and developments Actively contributing to agency culture through positive teamwork and energy General Duties & Responsibilities Be punctual and work the hours and times specified Prioritize workload to ensure work of the greatest importance to the business is undertaken with urgency and to a high standard. Support and develop a positive workplace culture Demonstrate excellent interpersonal communication skills Undertake all duties and responsibilities outlined in this job description and all other duties as required by the business Comply with all employment obligations During work time, dedicate all efforts to the execution and fulfillment of the duties, responsibilities, obligations and instructions related to employment Minimum Qualifications:
A minimum of 2+ years’ hands on experience managing Paid Search campaigns, including but not limited to Google Search, Display and Shopping campaigns. Proficiency running cross-platform analytics (keyword and data analysis, conversion analysis, ROI, client performance) Excellent analytical skills with ability to turn data into decision making Strong organization skills; ability to handle numerous tasks simultaneously while prioritizing effectively and meeting deadlines Strong sense of ownership, drive and urgency Ability to work in a constantly changing and very fast paced environment Good communication skills Experience working in Google Analytics Basic Google Tag Manager knowledge Google AdWords certified
