Digital Marketing Specialist

Job OverviewWe are looking for an organized sales and marketing manager to assist in the advertising and selling of our company's products and to create competitive advantages for our company in the market industry. The sales and marketing manager's responsibilities include generating unique sales plans, creating engaging advertisements, emails, and promotional literature, developing pricing strategies, and meeting marketing and sales human resource objectives. The sales and marketing manager represents the company's brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends.Responsibilities and Duties•Overseeing the sales & marketing department•Evaluating and developing our marketing strategy and marketing plan•Planning, directing, and coordinating marketing efforts•Communicating the marketing plan•Researching demand for our products and services; supply chain•Competitor research•Work with the proprietor to develop pricing strategies to maximize profits and market share while balancing customer satisfaction•Identifying potential distributors and customers•Developing promotions with advertising managers•Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projection.•Compiling lists describing our offering•Developing and managing advertising campaigns•Building brand awareness and positions•Supporting sales and lead generation efforts•Coordinating marketing projects from start to finish•Overseeing social media marketing strategy and content marketingQualifications•Bachelor's degree in business, marketing, communications or related field•At least 2-3 years experience in sales & marketing preferably from a coffee industry•Proven marketing campaign experience•Proven ability to manage budgets•Professional and pro-active work ethicsPerks and Benefits•Paid Leaves•Sales Commission•Transportation Allowance