Digital Marketing Specialist

Job Description:
Plan, implement, and optimize data-driven digital marketing campaigns across all platforms (Facebook, Instagram, Google Network, etc.) to achieve objectives (awareness, engagement, and conversion) Prepare and execute digital media plans Monitor campaign performance and optimization and manage marketing spend Propose digital marketing recommendations and initiatives Stay current with digital trends and tools Collaborate with cross-functional teams teams to ensure campaign success Minimum Qualifications:
Minimum 2 years work experience in digital marketing Experience with performance marketing, media planning, and campaign optimization Experience with Google Ads, Facebook Ads, YouTube Creator Studio, and social management tools (Sprinklr, Hootsuite) Must be organized and detail-oriented, with strong presentation and communication skills Ability to work independently and in a team environment Proven time management skills Can provide leadership support and manage junior team members as needed Media agency/digital planner background preferred Strategic content creation is a plus