Digital Marketing Executive

Job Description:
• Manage, oversee andCreation of editorial social media content

• Measure the success of every social media campaign

• Work with copywriters and designers to ensure content is informative and appealing

• Use social media marketing tools such as Hootsuite

• Create visuals (IG Stories, Videos, Gif, Static) edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

• Analyse and interpret Social Media Insight and Web traffic metrics

• Create social media content to fill calendar for organic postings and paid campaigns

• Collaborate with Digital Marketing Manager to ideate, create, curate, and manage the life cycle of all content for Lush social media channels.

• Contribute and maintain the brand social media calendar for all channels and be responsible for crafting engaging post copy that reflects channel tone of voice and brand guidelines.

• Collaborate in content calendar planning process, ensuring alignment with campaigns and approved stakeholder requests.

• Ensure the voice of the brand is conveyed consistently across all social channels.

• Support with social media analytics to determine successes, opportunities and ROI, and coordinate monthly reporting to share across the business.


• Identify & create assets for social posts and work with the appropriate team members to coordinate asset requirements and delivery for social posts, campaigns and contests

• Support the planning, management and execution of corporate partnerships.

• Perform other duties and special projects as needed.
Minimum Qualifications:
• BS in Communications, Marketing, Business, New Media or Public Relations

• Minimum 3 years of experience as a Social Media Specialist or similar role


• Proven working experience in social media marketing or as a digital marketing executive

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

• Demonstrable social networking experience and social analytics tools knowledge

• Adequate knowledge of web design, web development, CRO and SEO

• Knowledge of online marketing and good understanding of major marketing channels

• Social Media Strategist using social media for Acquisition and brand awareness

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

• Understanding of Facebook Insight and Google Analytics and other web traffic metrics

• Experience with doing audience and buyer persona research

• Good understanding of social media KPIs

• Great interpersonal and communication skills