Category Channel

Job Description:
We are looking for ambitious and energetic Category Channel to manage all bank or channels partners of DANA. You will be the front of the company and will have the dedication to create and apply an effective business strategy. Your responsibility is to drive the ideation of a new product and growing everything in the designated category to achieve company level KPIs. What a day looks like for Category Channel with DANA: Analyze data or insights to determine industry and consumer trends Devise long-term development strategies for channel or bank product categories Develop exit strategies to maximize the result Foster trust relationships with all channel and bank partners to achieve target business growth Liaise with marketing teams to determine competitive campaign and promotional activities of all channel or bank Assume responsibility for budget development and revenue for the category Minimum Qualifications:
You’re welcome to apply, especially if you carry: Work cross-functionally across many departments; Marketing, Product, Risk, Operations, Business Development Manage stakeholders, both internal and external Data-Driven Nature Strong sense of ownership Business acumen is a must Monitor category performance to ensure both good customer experience and that the company achieves its KPIs Understanding User Lifecycle (conversion, engagement, churn) is a plus Ensure bank success rate is high Negotiate with banks and build relationships