Brand Manager | Product

Brand Manager | Product
Company:

Lica Group Of Companies


Brand Manager | Product

Details of the offer

Job Description:
Increases the Sales, Market Share and Profitability of assigned brand/product line. Develops and grows brand and business elements critical in ensuring assigned brand and financial viability in the Consumer Replacement markets Prepares Annual Marketing Business Plan of the assigned brand/product line (and preparation of monthly and quarterly reports) Ensures the marketing strategies and plans are effectively and efficiently implemented in support of attaining Consumer Replacement targets in sales, market share and profitability Responsible for driving brand and product communications strategy including above-the-line advertising (in coordination with Marketing Manager) and below-the-line promotions to drive overall business targets while promoting assigned brand equity and directing trade marketing initiatives in order to drive channel sales productivity and profitability. Minimum Qualifications:
Bachelor's degree, preferably in business administration or a related field is required Minimum 3 years in a relevant role, preferably a multinational environment Experience in tire and automotive industry an advantage but not required Knowledge in market analysis, financial analysis, customer relations, budget management, needs analysis, strategic planning and brand positioning is preferred Must be a self-starter, independent person and has strong leadership and project management capabilities Has proven ability for strategic analysis/thinking, product commercialization process and consumer lifecycle marketing Has good communication and presentation skills including strong collaboration and influencing skills.


Source: Kalibrr


Area:

  • Sales / Trade Representative - Sales

Requirements