Assistant Client Relationship Manager

Job Description:
Main Task: The position will lead the Customer Relationship Marketing team in driving the development and execution of effective CRM strategies, programs and best practices for the assigned portfolio of brands, to enhance brand value, maximize product and brand performance, to support overall business objectives.


Responsibilities:


Communications and Campaign Management – to ensure personalized, relevant and timely communications to the customer database Customer Database Management – to ensure integrity, freshness, and relevance of data Customer Data Analysis and Reporting – to develop actionable recommendations based on data analysis Setting the direction for TSA/per brand Customer Care and short-term objectives based on solid market insight Management of day-to-day operational tasks such as budgeting, contracting manpower services (encoder, staff for events) and other admin procedures Minimum Qualifications:
Bachelor’s degree holder of Business Studies/Administration/Management, Marketing or equivalent A combination of Marketing, technical and statistical skills. Must have an inquiring and analytical mind Must have a good understanding of Customer Relationship Management principles Must have at least 4 years experience on Marketing, CRM, lifecycle management or relationship marketing Must have a working knowledge of database systems and analytical tools such as SPSS and SAS Must be adept in creating the customer reports and profiles: demographics, behavioral and transactional reports Must have basic statistical knowledge Must be proficient in Excel and PowerPoint Must have excellent communication, writing/editing, and project management skills Must have excellent people and staff management skills Able to work under own initiative as well as part of a team