Advertising & Promotions Specialist

Advertising & Promotions Specialist
Company:

Abs-Cbn Corporation


Advertising & Promotions Specialist

Details of the offer

Job Description:
Position Summary


Responsible for the implementation of overall advertising & Promotions Campaign of movies/videos of Star Cinema.


Duties and Responsibilities:


Understand, study, and apply market trends and consumer behavior. Conceptualizes and executes promotion campaigns/strategies and slants in accordance with the targets/goals set by management. Facilitates campaign brainstorming and initiates concept development of promotional campaign brainstorming and initiates concept development of promotional campaigns/strategies for each project. Prepares Master Advertising & Promotion Calendar and ensures adherence to approved plans of assigned projects. Conceptualizes and presents media events, media plan, executions pegs, and final output Monitors implementation of the entire campaign plan. Coordinates with independent Promo Contractors, Publicists, Artist handlers, and Supplier. Minimum Qualifications:
Mastery of Marketing Strategies for all platforms Understanding of different market segments, demographics, and psychographics PR and Negotiating Skills Appreciation of creative narratives, ability to understand character development, story arcs, and the like Ability to manage to people as accounts head


Source: Kalibrr


Area:

  • Marketing – Advertising / Advertising

Requirements

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