Ads Specialist

*Identify the target audience. It's not just about age and gender but also about lifestyle, preferences, and geography *Use the functionality of advertising tools, which includes campaign analytics. You must know how to launch complex ad campaigns using Facebook, Instagram, Tiktok etc. Be familiar with Google Analytics.*Build a strategy for specific goals and test different options as well. Facebook Ads Manager lets you try ads to see which is more effective.*Set aside money for marketing incentives. Facebook marketing professionals know a clients typical cost and the appropriate advertising budget. *Present creative ideas to the customer. This an essential skill that is closely related to preparing a strategy and the ability to compile and automate reporting.