The business for a media agency such as Wavemaker has evolved through the years, specifically in its digital practices. from what used to be a media-centric, its offer has expanded to non-media services which include but are not limited to strategy and creative conceptualization for digital, digital assets production, consumer engagement, and analytics and insights, among others.Managing varying levels of scope of work for clients; maintaining relationship with both internal and external stakeholders; as well as ensuring that revenue targets are achieved, are key to the role of the Senior Precision Planner.
As a Senior Precision Planner, he/she will have the responsibility to manage the business need of the accounts that will be assigned to him/her. He/She will also have the responsibility to drive business development for both existing and potential clients of the agency.
Reporting of the role
This role reports to the Senior Precision Planning Group Head for Wavemaker Philippines.
3 Best Things About the Job:
Puts you at the forefront of digital advertising and digital measurement
Opportunity to hone digital skills and knowledge across the spectrum of digital channels/platforms, through interacting and learning from our different digital specialists
Opportunity to be learn the ins and outs of how a digital campaign is successfully planned, implemented, and measured
Measures of Success
In three months:
Mastered client management skills,delivering superior service and output for accounts handled
Learned the basic media planning and optimization and analytics skills
Managed to handle projects/executions independently
Achieved a clear grasp of the ins and outs of the accounts handled
Established a good working relationship with key stakeholders (internal and client teams)
Proposed process improvements as needed
In six months:
Identified new opportunity to grow business handled
Mapped out the relevant account playbooks to ensure that handling of the accounts is of good standard
Set internal KPIs for accounts managed
Have full accountability on the revenue targets set for your accounts
In twelve months:
Have majorly contributed to the successful launch of the brands handled
Achieved 100% of revenue targets set for your accounts
Proposed and acquired new sources of revenue to help achieve the annual targets of the Interaction team.
Responsibilities of the Role
Primary point of contact for account assignmentsAcquires, understands/processes and cascades briefs received from clients
Works with strategists and specialists to ensure that the output of the agency meet or exceed client expectations
Presents, defends or justifies, alongside strategists and specialists, the output of the agency
Drives and captures agreements during meetings
Ensures that smooth relationship is maintained with the different stakeholders of the assigned accounts
Senior Precision Planner who ensures that deliverables for clients are met on time, in scope and within agreed upon costsManages projects pre, during and after campaign
Ensures that hours rendered by the team members are compensated for
Diligently monitors achievement of revenue targets and account receivables/payables
Performs administrative work, as required, to manage the business
Looks after the interests of the accountHas an excellent understanding of the accounts/brands being handled
Has a good grasp of the competitive landscape where the accounts/brands are playing in
Diligently studies the consumer and digital landscape relevant to the business of the assigned accounts/brands
Proactively shares “opportunities to win” to assigned accounts/brands
Looks after the interests of the agencySpots opportunities for business growth
Protects agency intellectual property for services rendered
Ensures smooth relationship between the agency and client
Goes the “extra mile” to deliver the expectations of clients
What you will need:
Graduate of a business or research-related course
Minimum of 3 to 4 years in a digital media function
Experience in advertising, public relations/communications, marketing or any similar field
Strong English verbal and written communication skills
MS Office Skills (Excel and PowerPoint)
Strong analytical and numerical skills
Client servicing skills
Has a good grasp of the Philippine digital media landscape; capable of using tools such as ComScore, SimilarWeb, Effective Measure for audience planning
Strong project management skills – ability to manage multiple projects and accounts
Can work with minimal supervision
Team player, and ability to work under pressure
Experience in performance and programmatic media planning would be an advantage
About Wavemaker
Wavemaker is a billion-dollar revenue agency that sits at the heart of GroupM and WPP. Our ambition is to be the most distinctive and admired media, content and technology agency in the world.
Wavemaker is a global network that operates locally in over 90 countries and 139 offices. We are aligned with our purchase journey obsession, and we help our clients translate audience behaviors and insights into smart decisions for today and tomorrow. Our commitment to our clients it to be the “Future Makers’. We demonstrate this in how we think, how we work and our relationship to technology and content to better serve their needs. We are leading the way in re-inventing the role of a media agency in the digital age, embracing media planning and buying, but fit for the modern marketing requirements of seamlessly connecting media, content, and technology.
To do this, we attract experts from diverse backgrounds that can share in our vision for the future.
We believe in the essential relationship between the vitality of our 8,500 people and our commercial success. This can best be encapsulated in the values we uphold, and the way in which we demonstrate our commitment to them. We are Passionate, Agile, Collaborative, Entrepreneurial and Diverse (PACED).
With PACED as our backdrop, we require our people to be self-starters, with high standards. We know that ‘great teams still have star players’, and we expect everyone to bring their own uniqueness to the party and contribute their value with their own flair. We do not tolerate exclusion of team members and their ideas. We are here to make waves with our clients, and we can only do that as a collective.
About the Philippines
In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth.
It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 108m and where the internet penetration is predicted to hit 50% in 2017, coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint makes it an exciting place for media players and talent to be.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
