Vp Marketing

Job Description:
ROLES AND RESPONSIBILITIES: Set overall B2C marketing objective, strategy, and implementation plan for the company Review and manage marketing strategy of 4 verticals- creatives, digital marketing, research, and events Identify and monitor KPIs for the marketing department such as but not limited to user acquisition, user growth, engagement, reach, cost per acquisition, etc. Work with internal and external stakeholders in executing effective, impact-driven B2C marketing initiatives Represent the marketing department in Management Committee discussions, investor relations, and other high-level engagements Manage recruitment, training, retention, and performance of the department Lead administrative, operational, and financial decisions concerning the department Conduct market research, competitor analysis, forecasting, and related studies to ensure data-driven decision-making Recommend strategies to optimize the marketing department’s capacity, efficiency, and quality Safeguard Edukasyon’s tone, branding, and values across all marketing initiatives Minimum Qualifications:
7-10 years experience in a related field or role Background in advertising, marketing, digital marketing, or digital media is required Excellent communication skills Proven track record in achieving KPIs and managing cross-functional teams Passionate about education Highly organized, motivated self-starter, data-driven, and abreast of market trends