Principal Accountabilities:
Working with a handful of clients in different industries to understand their business goals and develop innovative SEO strategies to drive relevant traffic and leads
Performing keyword research, competitive analysis and developing content and link building strategies to drive relevant traffic and leads
Measuring the results of your strategies with tools like Google Analytics, Google Search Console, BrightEdge
Monitoring and reporting performance of traffic, rankings, conversions, and other trends to our clients through email, phone calls, and in-person meetings
Collaborating with other teams like PPC, Analytics and Conversion Improvement to improve your overall strategies for your clients
Thinking creatively with your team to come up with SEO strategies that are aligned with your client’s business goals
Optimizing copy and landing pages for search engine optimization
Researching and implementing content recommendations for organic SEO success
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
?Qualifications:
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
You have experience in building and executing SEO strategies for clients that meet their business goals
You are comfortable working in a range of content management systems and have basic HTML and CSS skills.
You have used tools like Google Analytics, Google Search Console, BrightEdge (or other Enterprise SEO tools), Screaming Frog and MOZ to analyze data and use it to drive decisions
You understand how user experience and other digital marketing efforts play a large role in SEO and how to leverage those areas to make great SEO strategies
You have experience working in an agency or a fast-paced work environment. You are organized, know how to prioritize, and comfortable managing your own deadlines to get things done in a timely manner.
You stay up to date with SEO and digital marketing by reading blogs and articles from industry leaders. And you’re comfortable sharing your own SEO knowledge and insights on the TopSpot blog.
You know how to communicate effectively whether it’s in an email or giving a presentation
You are fantastic with Excel and other Microsoft Office programs
