Job Description
Arc XP (www.arcxp.com )is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences. A division of The Washington Post, Arc XP has powered the digital transformation of customers across the globe, currently serving more than 1,500 sites in 25+ countries that reach more than 1.5 billion unique visitors monthly.
Built 100% on AWS, the Arc platform follows a microservice architecture. All of our software teams use dev ops to deliver and maintain products. Our processes are lightweight, which allows our teams to innovate quickly to bring new ideas to market. New features and products are deployed to our customer base every day.
Do innovation and creating game-changing technology drive you? Do you love working in a fast-paced environment on products that serve a big-picture purpose? Are you passionate about your work and employ an entrepreneurial spirit?
We are seeking a highly motivated, self-starting individual to tell the story of our products to both marketing and digital teams across our enterprise brand and media and entertainment verticals.
As a Senior Product Marketing Manager you will:
Own product messaging and positioning ensuring that our products are presented in a clear way that highlights their unique benefits and that our audiences know why our solution is better than what our competitors offer.
Deeply understand market needs by segment to build unique and differentiated messaging and positioning, including buyer personas and key use cases, that are in line with Arc’s brand and go-to-market strategy.
Develop a deep understanding of the products, their roadmap and the DXP market in order to craft the statements that will establish and reinforce our positioning and articulate our value to customers across marketing, technology and business functions.
Play a key role in the development of go-to-market strategies for new products, working closely with the product owners and other cross-functional teams.
Collaborate on the development of high-impact marketing strategies and drive the creation of product-focused content to support those strategies including but not limited to sales collateral, blog articles, white papers, demo videos and webinars.
Expand and maintain competitive and market intelligence to understand our product’s position and opportunity in the marketplace.
Consult with Product Management to help shape product and feature development based on market gaps and customer needs.
Must Have:
Bachelor’s degree in Marketing or related field (Masters preferred)
7-10 years in B2B product marketing including 4+ years product marketing ownership preferably in technology, enterprise software or SaaS platforms.
Experience delivering results for cross-functional initiatives while managing multiple competing priorities
Strong verbal and written communication skills
Experience with copywriting a plus
#LI-REMOTE
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
