Senior Marketing Manager/Director

Summary:
A proven track record driving and developing the digital strategy with a focus on customer acquisition and retention on the online channels.
Additionally, you will have proven experience in online retail/ eCommerce to play a pivotal role in the delivery of an ambitious digital growth strategy.
Built and overseen a data-driven, long-term digital roadmap that will positively impact the customer’s experience and the company’s strategic and financial goals.
Must be an expert with AMAZON and other large scale eComm platforms.

Key Responsibilities:
Drive and develop the digital strategy with a focus on customer acquisition and retention on the online channels.
Manage the eCommerce platform performance. Identify new opportunities and enhancements to drive more traffic and orders, utilizing the Shopify Plus platform.
Drive customer growth through strategy creation via SEO, SEM, PPC, Social Media, Marketing
Lead all eCommerce strategic initiatives, operational improvements to include customer service tools, e-bridge for ERP system, phone gateway, etc
Create and implement channel development strategies (company website, Amazon, Specialty, etc)
Lead the development of our international B2C eCommerce strategies, platforms and/or partners
Lead the Cross-platform digital strategy

Qualifications:
Bachelors Degree in Marketing, eCommerce or similar field with 7+ years of experience in senior managerial level
Excellent copywriting and verbal communication skills with proven knowledge of SEO and web copy/merchandising.
Solid knowledge of SEO and Google Analytics/Tag Manager best practices
Strong influencing, negotiation and communication skills
Experience in the USA eCommerce consumer market is preferred but also willing to consider candidates from EU
Candidate must have upper hand strengths in eCommerce, running online sales organizations. Experience in offline sales, i.e. retail stores is a bonus, but not crucial
Candidates with Amazon or other large online retailers experience is highly preferred
The candidate will manage the B2C team based in Hong Kong, Philippines, and the USA
Will lead Ecommerce growth and expansion for multiple global destinations