Sem Specialist

Job Description This is a FULL time position and due to the currrent pandemic the successful candidate will be in a work from home set up.? He/she will be working with SEO/SEM team to deliver results by performing the following;
Duties and Responsibilities:
He/she shall plan, suggest, innovate and setup new campaigns (from scratch), including tag management and landing page optimization, keywords, competitors, and industries research
Performs Daily optimization and analysis of all advertising campaigns
Analyze revenue, campaign performance, click and conversion rates, ROI, daily ad spend in a day to day basis
Improves CVR by optimizing the customer journey and landing page performance
Monitoring and reporting performance
Requirements:
At least 2 years of experience in digital marketing with a focus on SEM/Display/Video
with profound knowledge of web analytics tools and suite of Google solutions (Google Analytics, Tag Manager, Search Console, SEMRush, etc.)
Experience in managing Google Ads; setting up, analyzing, and optimizing campaigns in the native platform
Proficient in Microsoft Excel. Excel knowledge is extensive enough to utilize spreadsheets to organize complex data sets for reporting and tracking
Have a basic understanding of SEO and how it relates to paid search strategy
Adept with the latest digital marketing technology developments
With strong desire and growth mindset to learn about all facets of digital marketing
Experience in supervising or leading a team is an advantage