Product Marketing Specialist (Cebu; Night Shift)

Description:
Key Responsibilities:
? Develop product marketing strategies (pricing, advertising, product launch)
? Craft compelling messages across marketing channels (landing pages, ad campaigns)
? Collaborate with design, development, sales, and accounting teams to implement strategies
? Exceed clients’ or customers’ expectations, in terms of product/service quality, features and
benefits.
? Determine how many marketing qualified leads (MQLs) are required in the funnel in order to
optimize conversions and meet product revenue goals (measure and track conversions)
? Own the user experience and site usability of the product
? Build and refine product user / buyer personas
? Measure lead quality against persona
? Ensure MQLs are passed to sales reps via CRM platform
? Responsible for email automation and tracking campaign results
? Ensure products are meeting revenue goals
Requirements:
? At least 2-3 years of digital marketing experience
? Bachelor’s degree in Business, Marketing or equivalent
? Background in design and copywriting is a big plus
? You are the voice of the customers in product discussions. You are passionate about delivering
the highest quality product and an unparalleled user experience to our customers
? Results focused; you’re comfortable challenging the status quo and seek opportunities to
continually improve
? Strong analytical skills; you’re a problem solver who provides creative solutions and are very
proficient in breaking down problems into logical steps
? Superior written and verbal communication skills; you’re a natural communicator that excels at
sharing information with both technical and non-technical audiences.
? Strong data-driven approach to decision making (via KPIs and metrics); you’re comfortable
leveraging and interpreting numbers to back up your recommendations
? Ability to work effectively with cross-functional teams and partners; you’re good at finding
consensus and getting agreement from a diverse group of people with conflicting interests
? People would describe you as collaborative, analytical, and enjoyable to work with