Product Marketing Lead

**JOB SUMMARY and JOB PURPOSE**

Bayad is looking for a Go To Market Lead who will own the customer growth of Bayad owned digital channels such as the Bayad App and Bayad Online.
The Lead is expected to launch acquisition programs, develop funnel to support download, registration, and usage, roll out strategic capture efforts throughout the customer lifecycle, and all identify opportunity and maximize on-platform activities.
The Lead will develop the opportunity/capture plan, define win strategies to generate downloads, registrations, and usage, perform market analysis, identify opportunities, and monitor competitor activities while generating price to win strategies.
- Develop a strategy for launching new features and scaling customers for Bayad App and Bayad Online
- Analyze data and find insights to guide strategic decisions and enhance ability to go-to-market, such as new market launches, customer segmentation definition, and lead generation programs
- Independently identify growth opportunities, lead discussions to advocate for resourcing the project, lead the project, and implement tracking infrastructure and visualization to report on results
- Manage relationships with Partnerships, Product, Marketing, Finance, Business Intelligence, and more to promote growth and profitability.
- Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate

**JOB SPECIFICATION**
- Proven working experience in marketing and advertising (minimum 5 years), with a track record of taking ownership and driving results.
Ability to effectively lead and work with a variety of organizations, management levels, cultures, and personalities.
- Graduate of a four (4) year Bachelor's degree in Marketing, Advertising, Business Management and/or other related courses
- Highly creative with experience in identifying target audiences and devising executable programs that engage and motivate
- Entrepreneurial, strategic thinker and excited to dive into tough problems and build new processes / deliverables from scratch; develop frameworks to support strategic decisions and are accomplished at detailed execution
- Knowledgeable in translating go-to-market strategies into succinct marketing plans
- Experience managing product launches for technology companies.
- Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization.
- Proven record of translating and articulating complex concepts into simple and clear messages
- An engaging, outgoing personal style-- enjoys working on a team and supporting a talented, fun group of marketing professionals.
- Ability to manage projects with remote contributors and stakeholders efficiently and effectively
- Creative, resourceful, self-starter who is results-oriented and a collaborative team player
- Highly organized with good follow through capabilities
- Tenacious, energetic, curious, and willing to fail fast.
Ability to be flexible and multi-task
- Data-driven and highly analytical.
- Demonstrated leadership skills.
- Excellent written and verbal communication.
- Administrative support to Digital and Performance Marketing Team

**Salary**: From Php50,000.00 per month

**Benefits**:

- Additional leave
- Health insurance
- Life insurance
- On-site parking
- Paid training
- Transportation service provided
- Work from home

Schedule:

- 8 hour shift

Supplemental Pay:

- 13th month salary
- Yearly bonus

Ability to commute/relocate:

- Pasig City: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have experience in Fintech Industry?
**Education**:

- Bachelor's (preferred)

**Experience**:

- marketing and advertising: 2 years (preferred)
- product launches for technology: 1 year (preferred)

Willingness to travel:

- 75% (preferred)