Product, Digital & Crm Manager

Reporting to the Marketing Director, the mission of the Product, Digital and CRM Manager will be threefold:
Develop and implement the local operational marketing strategy to achieve growth and profit in line with company objectives and image;
Define and implement a custom-made strategy for each e-retailer, while identifying new opportunities;
Create and implement the direct marketing strategy, manage the loyalty plan and analyze the data base.
RESPONSIBILITIES
1. PRODUCT MANAGEMENT
Contribute to development and implementation of the marketing plan
Analyze sell in and sell out information, with a specific focus on launches
Participate in launches’ coordination and maximization of potential sales of all new product launches
Collect and analyze qualitative feedback from sales team
Manage budget follow up and forecast: Forecast budgets (turnover and unit) as well as promotional material
Manage reporting activity and figures analysis (sell in, sell out)
Contribute to market media plan definition and ensure its setting up in accordance with budget guidelines and brand image
Work with media agency to develop effective media plans for key lines, with follow up monitoring of their impact
Benchmark of the competition: Track competition on category events and identify best practices from the business
Provide constant information on the market evolution, trends and competitors activities
Define, develop and control sales promotions
Develop and implement operational marketing tools
Act as interface for Training, Sell Out and Merchandising to ensure they all support the marketing plan and merchandising guidelines

2. E-RETAIL MANAGEMENT
Set and monitor a dedicated e-Retail budget
Adapt Central guidelines to Local specificities
Monitor and report e-Retail performance
Manage the agreement process
Define and share online products’ assortment
Implement the e-Retail activation packages based on the 3-pillars strategy: Product Page, e-Merchandising and e-Trade
Monitor Dior presence on retailers’ websites
Ensure a regular Dior and competitors’ benchmark

3. CRM management:
Monitoring and implementation of the Dior loyalty program
Execute and explain the Communication Plan to the clients
Client analysis, marketing actions and products
Supervise customer service practices
Make monthly reports about actions results and effectiveness

PROFILE