Performance Marketing Manager

Description:
Join us to build the tech future of travel!
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ZEN, one of the fastest-growing and innovative tech-travel ventures in Southeast Asia is looking for aPerformance Marketing Manager.

About ZEN

ZEN is a travel technology group for Southeast Asian budget & mid-range hotels. We provide state-of-the-art technology solutions for hotel clients to help them achieve operational efficiency and become the best-run properties in their city. Our portfolio consists of top SaaS and software products: AI-driven Revenue Management system, world’s #1 hotel software, OTA with localized Marketing Boost, growth-driven marketing solutions.

By helping Southeast Asian hotels operate more efficiently, ZEN contributes daily to democratizing travel in the region.

We are proudly backed by leading institutional and strategic investors, including the #1 Korean travel group Yanolja (itself backed by Booking Holdings) as well as Rocket Internet (behind multi-billion dollar startups such as Lazada, FoodPanda).

About the role

We are seeking a performance marketing manager with a minimum of 3 years of experience in strategizing and executing B2C and B2B lead generation campaigns across search/social media, preferably in the APAC region.

KEY RESPONSIBILITIES:

Strategize, design, implement and actively manage lead generation campaigns across Google AdWords, Bing Ads, Facebook, Linked In, YouTube, and other platforms to grow leads and maximize ROI
Set goals, KPIs and report on results
Continuously optimize campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, and landing page testing
Identify opportunities to test new campaign ideas
Work closely with the in-house team to build campaign assets

Requirements:
3+ years of digital marketing experience with a focus on lead generation and conversion
Fluent in Google AdWords, Google Analytics, Linkedin Ads, and Facebook. (certifications preferred)
Demonstrated ability to develop new advertising and campaign strategies that increase performance over time
Strong analytical background with a bias for developing data-driven solutions
Expert with Excel functions (Pivot Tables, VLOOKUP, SUMIF formulas, etc.)
High integrity, energy, and a desire to work in a results-oriented, fast-growth environment