Patient Engagement Specialist

• Work with the creative, product marketing, digital marketing and design teams to ideate and define content goals.
• Research content and consumer trends to ensure that content is relevant and appealing.
• Execute content strategies to effectively reach the desired target audience and marketing goals.
• Create content for a variety of platforms including in-office materials, blogs, websites, and social media.
• Proofread and edit content before publishing.
• Ensure that SEO and SMO strategies are effectively implemented.
• Manage content calendars and ensure that the content remains consistent across all platforms.
• Coordinate with the marketing, design, and writing teams to ensure the timely delivery of assignments.
• Keep track of consumer and content analytics and generate reports and presentations.
• Keep up to date with content trends, consumer preferences, and advancements in technology.