As theOnline Content Manager you are responsible to help plan and implement our marketing and
advertising activities. For this role, you should understand the full marketing mix and be familiar
with ways to analyze market research and customers' behavior. You should also be able to
create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics. Ultimately,
you should help us achieve our business goals through building strong marketing campaigns.
While some marketing associates might have a role that requires daily administrative duties, this
job isn't limited to just that. You will analyze marketing data and metrics to develop engaging
campaigns and strategies to drive leads generation. These campaigns require you to write
compelling content for online outreach and create attractive promotional events, with the
primary goal of increasing our clientele. The Marketing Manager will oversee a Marketing
Associate's work.
Manage daily administrative tasks to ensure the Marketing department runs smoothly. This includes, but is not limited to, field sales enablement, demand generation and awareness through outbound marketing messages and campaigns.
Coordinate with the creative and sales teams to create advertising material (e.g. sales deck, testimonial videos, white papers, infographics, and newsletters)
Conduct market research to identify new opportunities. Monitor competitors' marketing activities
Gather and analyze consumer behavior data (e.g. web traffic and rankings). Create reports on marketing and sales metrics, like conversion rates. Keep organized records of marketing metrics and results of past campaigns
Assist with organizing promotional events
What you'll bring to the team:
Strong working knowledge of strategic planning, inbound marketing methodology, paid search (PPC), content marketing, search engine optimiz= ation (SEO), display advertising and social media. Programming experience is not required, but technical aptitude is a must.
Excellent communication and research skills. The ability to move across projects, quickly organize information and deliver on deadlines in a fast-paced environment across a wide range of industries.
Exceptional skills in promotional writing with an emphasis on content strategies tailored to specific buyer personas. Applicants must also be able to purposely develop content that aligns with overall client marketing goals and strategy.
Requirements:
Bachelor's degree in marketing, business, or any other relevant field preferred.
Advanced studies in marketing, public relations, mass communications, and/or online marketing.
2+ years of experience as a marketing associate, marketing assistant, or a related position
Significant experience with SEO/SEM campaigns and digital tools
Proficient with Microsoft Office and marketing technology applications such as web analytics and Google AdWords
Excellent communication and organizational skills
