Job Description:
Responsible for the design, implementation, and execution of field marketing initiatives in close coordination with the Brand Manager to promote lead generation and create upsell opportunities for the HOKA ONE ONE brand.
Specific Tasks & Responsibilities Develop and execute field marketing initiatives to include running clinics, on-ground demos & sales, expo events and Focus Group Discussions (FGD) Conduct quarterly product knowledge training with in-house running consultants Meet bi-monthly with store front liners and running consultants to secure feedback on the season’s collection, check on visual merchandising and ensure stock movement & replenishment Manage on-ground FMRs from the Central, North, South and provincial areas Engage and manage local running communities to drive brand awareness and foster brand loyalty Work with local athletes and running communities to develop local inside stories for social media content Manage social media FAQs and queries in coordination with the Digital Marketing Coordinator Collaborate and maintain relationships with coaches, event organizers, media partners, sponsors and vendors Engage and manage brand ambassadors / endorsers Monitor and record brand ambassadors / endorsers media exposure / mileage Manage the involvement of key influencers and celebrities participating in events & sponsored activities Monitor the progress of all projects and collaborate with other internal groups and external partners to accomplish objectives on schedule and within budget Track expenses in an organized fashion Report weekly / monthly on the status of field marketing activities Conduct and accomplish post-promotion and post-event reports / analysis Execute sponsorship contract and event agreement terms Monitor industry trends and competitive activities Sit in bi-monthly business review calls with principal/s Key Results Areas Develop and execute on-ground initiatives to strengthen brand awareness and sales for HOKA ONE ONE Manage area Field Marketing Representatives (FMRs) Promote business expansion opportunities through local community management and event development & execution Manage social media activity surrounding field marketing initiatives / campaigns Foster teamwork, creativity, commitment, integrity and passion in parallel with QHC’s mission to develop extraordinary champions Key Performance Indicators Increase in sales, market share, brand awareness and brand equity Consistent in-store product & visual merchandising across all distribution channels Timely execution and delivery of all brand marketing requirements and plans Increase social media mileage Minimum Qualifications:
Education : PREFERABLY COLLEGE GRADUATE Work Experience: MUST HAVE AT LEAST 1 YEAR EXPERIENCE in MARKETING MUST BE ENGAGED IN RUNNING Training / Technical Skills
Decision Making: Capability to analyze data, consider alternatives and assess their impact on current and potential problems Organizational: able to plan, delegate, organize, direct and control Initiative & Analytical Ability: Capacity to anticipate opportunities for the brand and develop plans and strategies accordingly Communication: Has above average oral and written communication skills; facility to listen actively and speak clearly Working Environment 50% office based 50% store rounds and market visit Attends occasional events outside Metro Manila
