Digital Marketing Officer

Responsible for delivery of cross-channel engagement metrics, administration of social and mobile platforms and coordination with agencies for campaign planning and content optimization
In-charge for overall digital content strategy, brand building, cross-channel demand generation, moment marketing, digital media partnerships and best in class ad campaigns to help drive the growth of the business
Navigate analytics tools and derive actionable insights to help in defining baselines, creating new KPIs, understanding campaign performance, and ensuring value in channel engagement
Must have a strong understanding of the product, service, program, and industry to articulate the functional or emotional benefits based on consumer insight, pain point, program journey or competitive advantage, and craft segments or personas based on identified learnings.
Graduate of Bachelor's degree in Marketing, Journalism, Advertising, and other related courses
At least 3 years experience in Coordinator/Supervisor roles in a creative agency, public relations or digital marketing agency. Startup experience in a similar role is a plus.
Has a good understanding of Google Analytics, Audience Insights, Google Trends, Social Listening, and tools such as Fanpage Karma, Hootsuite, SimilarWeb, App Annie, etc.
Knows how to proactively manage, anticipate and plan for digital campaigns
Thrives in dynamic and flatwork environments, and is a proficient self-manager
Has good communication and presentation skills