Job Description:
Position Summary
The Social Media Analyst is responsible for developing data-driven insights for clients through the analytics reports of ABS-CBN Corp's various social media properties. The Social Media Analyst can quickly and comprehensively assess and extract consumer insights based on analytics within owned and earned assets, and contextualize them to the Company's existing above-the-line and digital content. This will require being abreast on the latest social media analytics tools and processes, social media and digital trends, and user behavioral shifts to be able to contribute to the overall strategy.
Duties and Responsibilities: Create performance reports analyzing the owned and earned social media assets of both internal LOBs and external marketing clients Give strategic analysis and recommendations on improving long-term reach and engagement for existing projects and campaigns Provide key insights for adaptation and creation of owned content that are "social by design" (e.g. consumer videos, blog posts) Monitor and evaluate social media results on a regular basis in coordination with client goals, benchmarks, and the overall social media strategy Maintain a comprehensive social media audit of all of the Company's official social media properties, both for strategic insighting, internal benchmarking, and business development goals Work with the Social Media Strategist in creating and updating the most appropriate social media measurement framework for both internal projects and external campaigns Closely work with the various working teams and management stakeholders on project development, timelines, and results Keep pace with social media and internet marketing industry trends and developments Provide necessary and clearly-defined support for other social media-related projects and operations of DMD or the Company in general on a consultative basis. Minimum Qualifications:
Professional Competencies: Passion for social media and internet marketing industries Has sufficient knowledge and understanding of social media platforms and their respective core users (e.g. Facebook, Twitter, Instagram, Pinterest, Google+,etc.), and how each platform can be deployed in multiple scenarios and strategically integrated with other digital properties. Must be highly creative and deeply analytical in order to solve measurable business problems, with strong attention to detail and keen sense of emerging social media trends and behaviors. Strong ability to articulate complicated and highly specific points in a clear, effective and layman-understandable terms. Strong adherence to deadlines, project pipelines and processes Must be able to think and multi-task effectively with minimal supervision, ensuring high quality and integrity in all outputs Must be able to manage time, effort and resources well, taking urgency, comprehensiveness, and existing workload all into full account Technical skills required: 1-2 years experience in social media marketing and/or digital analytics; experience working in a digital agency or a digitally-savvy media company a plus Has excellent writing and communication skills Has a bachelor's degree in related fields such as Statistics, Applied Mathematics, Communication Research, Marketing, or Business Administration. Degrees in Information Design, Visual Communication also acceptable. Proficient in data visualization and visual editing software (e.g. Adobe Photoshop, Illustrator, After Effects,Video 4D) Proficient in MS Word, Excel, and Powerpoint Experience in working with popular social media monitoring tools (Sysomos, Radian6, Twitter Search, Social Mention, Zuum Social, etc.) and popular social media management tools (TweetDeck, HootSuite, etc) Experience with website analysis using a variety of analytics tools including Google Analytics ADDITIONAL APPLICATION REQUIREMENTS FOR ABS-CBN GROUP CONTRACTUAL/PROJECT EMPLOYEES, TALENTS, INDEPENDENT CONTRACTORS AND PROGRAM BASED: Get the Application Employment Form from HR Recruitment Office
