Do you have a passion for problem solving and data analysis? Do you enjoy turning advertiser objectives into measurable KPIs and implementing campaign tactics to exceed those KPIs? If you answered yes, then we want you to join our team!The role will work directly with Local Planning & Account Management as well as Ad Operations, helping to develop tactical executions that align with Local advertising goals and objectives across 65+ markets in the US.
TheMedia Buyerwill translate these tactics into physical implementations across multiple Demand Side Platforms (DSPs). They will also be responsible for day to day management of campaigns as well as identifying opportunities within each campaign to improve performance and take action to improve results.
TheMedia Buyermust be very familiar working within various DSP interfaces and comfortable developing creative optimization solutions to exceed benchmarks.
The team is responsible for end to end execution of programmatic buys from education and strategic recommendations to post campaign insights. The team is fast paced, quickly growing and performance oriented.
Lead monitoring and performance for all programmatic campaigns
Provide regular campaign updates to the Sales and/or Account Management teams to ensure the client’s KPI is met
Responsible for pacing, margin and performance for all programmatic campaigns
Provide insights and feedback to platform partners in order to improve functionality of the platforms used for media buying
Working with Account Management team to ensure the campaign stays on target with audience
Providing ongoing, timely internal updates regarding managed client campaigns
Attending client meetings as necessary to translate campaign insights
Keeping up to date on all digital media trends
Skills/QualificationsBachelor’s degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
2 + year experience in the programmatic media space
3 + years’ experience and proven track record of exceeding client’s goals on digital advertising campaigns
Strong experience buying media through various DSPs, Appnexus/The Trade Desk preferred
Direct Response experience preferred but not required
Social/SEM media buying experience preferred but not required
Strong analytical and project management skills
Exceptional written and verbal communication skills
Professional and advanced skills in excel – pivot tables, chart making, etc.