Consult partner brands and their media agencies on media planning, budget allocation and optimization of involved marketing channels.
Drive marketing & campaign innovations with partner brands through engagement activities, new customers acquisition and customer retention.
Conduct deep-dive data analysis and reporting on function, campaign and brand performance.
Monitor and maximize brand media plans to ensure maximum ROI for partner brands and agencies.
Manage clients’ relationships by aligning with partners’ brand teams.
Ensure proper coordination, pitching, and execution of new marketing solutions services.
Coordinate with cross-function teams (platform, onsite, graphics, seller, and category teams) to execute projects.
Develop testing strategies for new digital marketing channels.
Oversee non-buyer-side Performance Marketing Campaigns supporting internal cross-function teams (i.e. Platform/Seller, Wallet)
Conduct all responsibilities in accordance with Company policies, with strong adherence to our corporate values including compliance requirements
Experience in brand marketing/digital marketing/ media sales/ e-commerce experience that includes data-driven analysis of campaign performance.
Proficiency on digital media, paid-owned-earned media models, and potential growth drivers for brands on an e-commerce platform.
Strong communication skills to deliver pitches to newly onboarded and long-tail brands
Experience in marketing presentations, project management, consumer research, data analysis, and/or digital campaign management
Experience in using Google Ads, FB Ads Manager or other Digital Advertising platforms is a plus.
Strong project management and coordination skills to liaise with different internal and external teams.
Firm, strong personality to guide brands and agencies to ensure proper execution of aligned strategies.
Agile enough to adapt to assigned brands’ short-, mid-, and long-term strategies.
Highly analytical and comfortable with analyzing complex, large scale data sets.
Bachelor’s degree in Communications, Economics, Marketing or related field required.