Marketing Officer - Trade Marketing

JOB QUALIFICATIONS
- Graduate, preferably with a Marketing Degree
- Preferably with experience handling construction materials
- Must have experience in creating marketing plans, pricing strategies, initiatives and programs
- Amenable to work in Makati
Job Descriptions
- Formulation of Trade / Channel Marketing strategies for individual products / product ranges. Creating demand for the company’s products across the channel and before
it reaches the consumer.
- Responsible for the brand development and driving awareness across various products and services at the Point of Sale level.
- To provide market information (competition, pricing, business environment & market sizing) and analysis on data and industry trends as needed by immediate superiors
which would play vital role in recommending appropriate actions
- Ensuring distinction of the company’s products and services against competitor’s products and services in the market.
- Attending and conducting presentations of products and services at trade events to promote the business
- Trade Marketing focuses on sales fundamentals such as Distribution, Display, Promotion and Price to ensure that the company’s products and services are delivered
consistently to customers and dealers.
- Assists in the development of marketing collateral, ensuring accuracy of its contents and delivering these to the various regional sales offices on-time as requested.
- Coordinates with Sales Officers and Store Keepers to ensure the proper maintenance and cleanliness of all company collateral at store levels.
- To ensure that retailers promote the company’s products against competitors by offering various tangible/intangible benefits to retailers.