Job Descriptions
REPORTS TO: Senior Marketing Manager
RESPONSIBILITIES:
Create and champion localized marketing plans (with the help of the Digital Specialist and Creative Partner assigned to the team) for the domestic artist priority projects – complete with targets, clear strategy, and executional elementsFamiliarize oneself with and use all the available tools (data analytics softwares, market share manager, marketing plan template, booking processes etc.)
Secure assets or artist involvement needed from the repertoire owners or the regional content team, so the approved plan can be executed
Secure promotional support among company editors / sales teams, local media, content creators, influencers, and fan clubs for the international artist projects assigned to me with the help of the team
Secure approval of localized marketing plan from Senior Marketing Manager before execution
Defend agreed-upon plans and pivot quickly when circumstances call for it
Efficiently manage a marketing budget for all marketing projects and initiativesProject spends and secure upper management approval
Create and update project plans on internal Accounting systems.
Work with the Finance Team to make sure that spends are recorded properly for every single campaign
Report progress (feedback, success, challenges, opportunities) on the status of all campaigns being executed during check-up points
Work on the development of the executives reporting under this role - map out career development goals for each, track these, and evaluate properlyDrive improvement in the quality of deliverables
Drive improvement in their attitude and behavior at the workplace
Contribute to Business Development - Work with Business Development Executive in creating opportunities within the local market that will drive revenue for the company, outside streamingIdentify synchronization opportunities of music for TV, film, and on-demand streaming
Establish marketing partnership with brands and promoters to exploit releases or artist market visits and earn revenue outside of streaming and traditional channels
Job Qualifications
Demonstrable experience in marketing together with the potential and attitude required to learn (from ad agencies or media company)
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field
