Account Management / Marketing Coordination
Be the ‘first point of contact’ between the agency and the client. Includes regular client liaison by phone, Skype and email.
Coordinate and deliver all marketing related activity for the Client – in accordance with their annual marketing plan, budget and branding guidelines.
Delegate to and coordinate the TEAM of in-house creative staff to deliver all marketing activity (Graphic Designer, Content Writer, Web Developer, Other).
Manage the Client’s social media channels and calendar.
Manage the Client’s EDM campaign (Electronic Direct Mail), typically MailChimp.
Coordinate Client expos and conferences.
Engage with and manage all external contractors and service providers.
Coordinate and fulfil all media buying (print and digital advertising).
Manage and maintain the Client’s website (WordPress) via the back-end CMS ( Content Management System).
Client CRM administration and ongoing maintenance, as well as logging all marketing campaign activity.
Ensure proper implementation of the Client’s graphics standards and branding guidelines across all materials/platforms.
General design and editing of all Client’s marketing collateral including brochures, newsletters, proposal templates, presentations, etc.
Regular (monthly) KPI reporting to the Client.
Degree or similar qualification in Marketing, Business and/or Communications
3-4 years’ experience in a similar B2B marketing role, in a similar organisation (preferably a marketing agency)
Experience coordinating marketing plans and campaigns - on time and on budget
Experience working in marketing teams and delegating to internal/external contractors
CRM experience (Salesforce or Hubspot preferred), Pardot and Campaign Manager experience desirable.
Strong copywriting skills
Knowledge and experience with digital marketing platforms such as Google Adwords/Analytics, and social media – LinkedIn, Twitter, Youtube
Experience with EDM campaign platforms, e.g. Mailchimp.
An understanding of Adobe Creative Suite applications
Event coordination experience
Knowledge of Adobe Photoshop, Illustrator and InDesign.
Intermediate skills in Microsoft Office Suite; Word, Excel, PowerPoint.