Marketing Content Writer

Pointwest is looking for a talented Marketing Content Writer who can expand our digital footprint, boost brand awareness, draw prospects through the funnel, and drive value through meaningful content. The ideal candidate should have at least 3 years of proven track record of producing work that increases engagement. This position requires a high level of creativity, as well as the ability to apply research and data to the creation of compelling content. The successful candidate is detail-oriented as well as committed to meeting tight deadlines and producing high-quality work. Experience in the IT industry is ideal; B2B experience is preferred.
RESPONSIBILITIES:

The role of the Marketing Content Writer is to handle the ideation and creation of compelling content such as blog posts, articles, website copy, client stories, social media content, and more. This person is responsible for adding value for prospects and customers by actively engaging our audience and maintaining a consistent message across all platforms:
Write, optimize, and publish clear and well-structured content across a number of channels and mediums.
Create content for marketing and sales support campaigns that effectively drives leads, subscribers, and conversions.
Enrich and refresh the corporate website, including blog posts, webpages, and resources. Maintain a regular cadence.
Research industry-related topics, combining online sources, subject matter experts, etc.
Apply SEO best practices to generate traffic to the corporate website.
Regularly produce sales support content, including marketing collateral, articles, and white papers.
Collaborate with other teams to create innovative content ideas and support key initiatives.
Maintain the content library.
Experience in multimedia design and events management is a plus.
Qualifications:
Bachelor's Degree in Marketing, Advertising/Media, Mass Communication or equivalent
Analytical thinker, tech-savvy, and detail-oriented.
Creative and passionate about technology and digital
Knowledge of digital marketing practices, including SEO, email marketing, social media, and web analytics
Experience in multimedia design and events management is a plus.
Must be willing to work in Quezon City

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