Job Description:
Responsibilities: Identify companies within different target markets and perform market research as required (lead mining) Coordinate weekly direct e-mail campaign initiatives such as:
Planning Content Layout Distribution Coordinate daily with outbound campaigns such as:
Schedule calls Confirm appointments Conduct customer feedback Keep the marketing database up-to-date, import new data, update records, and perform the necessary cross-checking Prepare marketing statistics (electronic and digital filing as required) Manage e-mail distribution lists including new subscriptions, opt-outs, and bounce backs Assist in monitoring the market for developments of significance Assist in on-ground activations and campaigns Edit and/or draft articles for the corporate newsletters as required Upload articles to a Web site using the company’s content management system Monitor website analytics and report back as required Provide assistance in developing an Internet presence by doing the following:
Improve search rankings Develop social media strategies Improve visibility Update job knowledge by participating in training and educational opportunities Accomplish organization goals by accepting ownership in accomplishing new and different requests and exploring opportunities to add value to the job role Minimum Qualifications:
At least a Bachelor's degree in any of the following:
Marketing
Advertising
or any other related course
Above average skills in the following:
Digital Marketing Social Media Management Article Writing Direct Marketing Marketing Research Reporting Research results Customer Activity Process Improvement Initiative Exceptional English skills (written and oral)
Strong analytical and planning skills
Good communication and presentation skills
Excellent problem-solving skills
High focus and concentration skills
Needed to ensure attention to detail under tight deadlines
Mandatory knowledge of MS Office (Word, Excel, Outlook, and PowerPoint)
Ability to work under minimum supervision and undergo rigorous training
Willing to work beyond office hours and on weekends when necessary
Readiness to travel and work periodically in Lexcode's overseas offices, especially in Seoul, Korea
Fluency in a Philippine language other than Filipino (Tagalog) and/or a foreign language other than English is an advantage