Job Description:
? JOB DESCRIPTION DUTIES AND RESPONSIBILITIES Social Media Administrator 1. Suggests and Implements a social media strategy - To develop and plan corporate social media strategy. He/she will determine objectives, establish what needs to be accomplished and define how it will be done;
2. Manages existing and new social media sites – Inactive social media accounts can be bad for business and leave customers with the wrong impression. The social media manager will ensure accounts are updated on a daily basis and that messaging is timely and relevant;
3. Engages in dialogue and monitors customer issues - In this day and age, it cannot be prevented. People will post both good and bad things about a company online. It is vital to monitor the internet for any positive or negative feedback about an organization, and then follow up on the feedback. The social media manager will encourage and thank individuals for positive feedback, and try to appease any unhappy customers;
4. Searches for news/articles to share - The social media manager may be tasked with the duty of constantly scouring the internet and the news headlines for articles, stories, and tips that are technology/industry related and which can be posted to the social media accounts;
5. Suggests and Implements social media campaigns - Social media campaigns are things like e-coupons, promo codes or the chance of winning a prize for “Liking” a company on Facebook;
6. Uses social networking analysis tools - It’s important to measure the effectiveness of different channels;
7. Monitors internet for product/technology related topics of conversation - There are always conversations going on in the social space that provide the perfect segue for a company to promote itself. The social media manager will actively engage in industry conferences, chats, blogs, wikis, video sharing, etc. to promote corporate messaging and increase product awareness, which will drive brand traffic to company website;
8. Provides feedback to higher-ups - A well run organization has strong internal communication
Minimum Qualifications:
Candidate must possess at least Bachelor's/College Degree in Marketing or equivalent. Preferably Less than 1 year experience specialized in Marketing/Business Development or equivalent. Familiar with a variety of the field's concepts, practices, and procedures Proficiency with web analysis or web development tools With a wide degree of creativity and latitude Critical thinking Good communication; able to talk and listen well Keen to details Strong analytical and planning skills;
