Team introduction Launched in 2012, Lazada is the number one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada helps more than 80,000 local and international sellers as well as 2,500 brands serve the 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With over 80 million SKUs available, Lazada offers the widest range of products in categories ranging from consumer electronics to household goods, toys, fashion, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including cash-on-delivery, comprehensive customer care and hassle-free returns through its own first- and last-mile delivery arm supported by 80+ logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE:BABA).Lazada.com.ph is the country’s leading online shopping and selling destination. Its headquarters is nested in Bonifacio Global City Taguig, one of today’s premiere business districts, and has warehouses in Cabuyao and in Cebu. Lazada holds a dynamic workforce, all geared towards creating an ecosystem which puts equal importance to customers, brands, and sellers. It has also revolutionized the logistics landscape with its in-house logistics provider, Lazada Express. Lazada continues to offer a wide assortment to its customers and retail solutions to its brands and sellers with the end goal of providing superior value.
The roleThis role is responsible for the oversight and management of strategic brand marketing strategy, agency relationships, and performance marketing innovations.ReportingThis role will report to the Head of Online Marketing
Key tasks and responsibilitiesConsult partner brands and their media agencies on media planning, budget allocation and optimization of involved marketing channels.Drive marketing & campaign innovations with partner brands through engagement activities, new customers acquisition and customer retention.Conduct deep-dive data analysis and reporting on function, campaign and brand performance.Monitor and maximize brand media plans to ensure maximum ROI for partner brands and agencies.Manage clients’ relationships by aligning with partners’ brand teams.Ensure proper coordination, pitching, and execution of new marketing solutions services.Coordinate with cross-function teams (platform, onsite, graphics, seller, and category teams) to execute projects.Develop testing strategies for new digital marketing channels.Oversee non-buyer-side Performance Marketing Campaigns supporting internal cross-function teams (i.e. Platform/Seller, Wallet)Conduct all responsibilities in accordance with Company policies, with strong adherence to our corporate values including compliance requirements
Qualification and skillsExperience in brand marketing/digital marketing/ media sales/ ecommerce experience that includes data-driven analysis of campaign performance.Proficiency on digital media, paid-owned-earned media models, and potential growth drivers for brands on an e-commerce platform.Strong communication skills to deliver pitches to newly onboarded and long-tail brandsExperience in marketing presentations, project management, consumer research, data analysis, and/or digital campaign managementExperience in using Google Ads, FB Ads Manager or other Digital Advertising platforms is a plus.Strong project management and coordination skills to liaise with different internal and external teams.Firm, strong personality to guide brands and agencies to ensure proper execution of aligned strategies.Agile enough to adapt to assigned brands’ short-, mid-, and long-term strategies.Highly analytical and comfortable with analyzing complex, large scale data sets.Bachelor’s degree in Communications, Economics, Marketing or related field required.