Head Of Sales

**JOB SUMMARY**:
The Head of Sales has the primary role of leading, building, and maintaining a high-performing sales team.
Overseeing activities of the sales team and ensuring that the sales department is profitable.
The Head of Sales defines and communicates the business's KPIs and targets to all sales personnel on a regular basis, analyses patterns in consumer and market behavior, and subsequently defines data-driven action strategies in order to consistently optimize the business's commercial performance.
The role of Head of Sales is a data-driven role that requires business acumen and a deep understanding of the consumer base, the competitive market, and an ability to analyze sales department performance.
The Head of Sales role is an integral part of the business in that it also involves the management of external partners and collaborations with numerous internal departments.
**DUTIES AND RESPONSIBILITIES**:
**Leadership (Management and Development) Role**:
1.
The very first role of the Head of Sales is to provide leadership over the sales department.
2.
In charge of developing weekly/monthly/annual and seasonal sales targets for the department, examining growth opportunities, enabling sales improvements, product mix development, and taking responsibility for the department's performance against targets.
- Establishing and overseeing the adoption of departmental vision and values, which forms part of the work culture.
He/She also plays a mentorship role to key positions within the sales department, assisting in the execution of duties upon request, honing their professional skills.
- Create and develop policies and guidelines necessary for the sales department.
- Create an annual sales dept budget and initiate departmental budget control including compensation and incentive planning and provide recommendations to cut down costs if deemed necessary.
- Conduct regular performance appraisal of Key Account Manager and Key Account Specialist and recommends employee's improvement/developmental plan.
- Ensure effective departmental on-board orientation and training of newly hired sales personnel.
- Recommends hiring, movement, disciplinary action, or dismissal of employees under the sales department.
**Achievement of Sales Target, Strategy and Analytics**:
1.
The Head of Sales also plays a major strategic role in the sales department.
He/She is tasked with implementing sales strategies that further the department's agenda and drive enhanced revenue generation for the business.
2.
The Head of Sales must deliver an optimized market mix relative to the core target consumers and identifies the roadmap that will lead to the achievement of the department's goals as well as the overall goals of the business.
3.
Develop and implement creative key action plans, techniques, and strategies that meet business goals, sales targets, and KPI's.
4.
Utilizes analytics tools in undertaking detailed analyses of sales performance for the purpose of reporting sales strategy successes, weaknesses, and opportunities to the management.
5.
Identifies areas of improvement in sales strategies and establishes actionable insights for the improvement of sales and business profits.
6.
He also monitors and observes the brand and makes forecasts, identifying new trends ahead of the curve, hence, offering the business a competitive advantage and keeping it ahead of its competition in the market.
**Knowledge/Relationships/Opportunity**:
1.
The Head of Sales is also tasked with managing key relationships on behalf of the business.
2.
Builds strong relationships with the external partners and consumers and regularly interacts with them by attending sales workshops, seminars, and hosting events, hosting sales events for the business's product, playing an active role in industry organizations, and so forth.
These efforts establish the business as a market and thought leader and open up avenues for the identification of potential opportunities for sales and revenue generation.
3.
Conducts regular and consistent research on the latest market best practices and trends in order to constantly keep the business at par or even ahead of other players and drive greater sales resulting from securing a greater market share.
4.
Teams up with the business development and technical departments in creating product intelligence, for example, product/brand adjacencies, affinities, display rules, conducting trend analysis, and ensuring that these are aligned to support and drive sales and conversion.
5.
Carefully understands the product whose sales he is supposed to spearhead, making it easy to tailor unique strategies around the different products.
6.
Partners with other departments for administrative purposes, for example, the development of plans, strategies, structure, budget, vision, and establishment of goals for the department.
**Effective and Efficient Inventory Management**

1.
Together with the Head of the Supply Chain depa