Operating Profit/ Net Sales -Lead local initiatives to ensure delivery of total country OP (Operating Profit) and NS (Net Sales) targets.
Volume/Brand Share- Jointly deliver targeted country volume and market share with the Sales function. Recommend monthly demand forecast. Develop Country volume and share targets following guidelines from Sector.
Net Realized Revenue- Manage the joint delivery of targeted Net Realized Revenue (NRR) with the Customer Development function. Work with Sector team to develop Country NRR targets. Endorse Trade promotion spending during budget.
Capital Planning- Contribute to the development of Appropriations Requisitions (AR) as appropriate.
Strategic Business Planning (SBP)- Manage the development and execution of the total country local short term (1 year) OGSIM in support of the sector SBP. Provide Country specific input to the development of the sector long term (5 year) SBP. Participate in the development of sector SBP.
Crisis Management (Marketing)-Take leadership of all Country Consumer related crisis management issues.
Cost Transformation– Functional lead for driving execution of company cost transformation initiatives.
Brand Positioning -Provide local market insight to sector regarding country consumer fit with global/regional positioning.
Agency Relationship -Manage country relationship with Advertising (local), Promotions and Media agencies. Ensures periodic top-to-top meetings with partner agencies to keep abreast of developments in the market.Advertising Development -Provide input to sector for regional campaign (advertising and Brand Activation). Develop and execute local advertising to support tactical promotion campaigns with Sector approval. In the absence of regional advertising, develop and execute a local TVC with Sector approval.
Advertising & Consumer Promotion Budget -Develop and manage the annual country Consumer Advertising and Promotion Budget.
Media Strategy, Planning and Execution- Evaluate and approve country media strategy.
Consumer Promotions -Provide input for regional consumer program development.
Consumer Promotions -Approve country Consumer Promotion programs. Decides country/ channel promotion strategic/ guidelines (pricing, frequency).
Consumer Insights-Provide input for regional consumer insights. Approve country research plan to address country consumer knowledge gaps.
Consumer Response -Review monthly consumer feedback data and take appropriate actions.
Brand Public Relations -Approve country Brand Public Relations programs.
Product Development (Centralized Manufacture)- Provide market-specific consumer insights as inputs to sector product plan.
Product Development (Country Specific Product Specs)- Endorse products to meet market needs; gain approval from sector.
SKU Portfolio Management- Approve SKU line-up; where do not manufacture, work with sector to obtain optimum SKU mix.
Finished Product Specifications- Provide input to FPS to meet needs of local consumers; participate in development of defect parameters
Pricing- Provide inputs to the regional Retail Selling Price (RSP) strategy. Recommend list price to the GM consistent with the regional pricing strategy.
Price Authorization (Decrease)- Finalize recommendation; gain sector endorsement and regional management approval.
Price Authorization (Increase)- Inform sector of any country price [increase] same as price authorization (decrease).
Pricing Implementation- Ensure country pricing is in alignment with sector strategy
Country lead for APAC regional marketing stakeholder management
Identify and make recommendations that optimize business processes and improve Marketing capability.
Develop employees to their full potential through Performance Management coaching, appropriate training and education, goal setting and career development.
Degree in Business Management/Marketing-related course, and at least 10 years exposure to Corporate Business, including 3 years in a senior Marketing position (i.e. handling a portfolio of brands of magnitude) in a MNC and/or FMCG.
The position requires broad appreciation and understanding of Marketing, Finance, business management, and the inter-relationship between these disciplines.
The incumbent must have demonstrated strengths in leadership, interpersonal skills, functional technical skills, and exposure to manufacturing operations and business analysis.
