Head Of Growth Solutions

Principal Duties and ResponsibilitiesThe Head of Content-Led Growth & TikTok Shop Enablement is a strategic leadership role responsible for building Etaily's TikTok Shop and video commerce ecosystem. This includes leading livestreaming, affiliate, and influencer operations while integrating content into commercial growth strategies. The role is tasked with building scalable systems, acquiring TikTok-native brands, optimizing performance-driven content funnels, and managing cross-platform affiliate programs. This leader must be deeply immersed in market intelligence, performance analytics, and creator partnerships, while working cross-functionally across commercial, operations, and marketing teams to drive revenue and innovation. Key ResponsibilitiesTikTok Shop Infrastructure & Growth Operations Build and optimize operations for TikTok Shop including livestreaming, affiliate workflows, content funnels, and sales trackingWork closely with Etaily's enablement and logistics teams to ensure seamless order-to-delivery and customer satisfactionBrand Acquisition & Onboarding Identify TikTok-native or TikTok-ready brands in beauty, fashion, lifestyle, and consumer goods???????Lead end-to-end onboarding: commercial negotiations, product listing, shop setup, and launchPlatform Relationship Management Liaise with TikTok's team to stay ahead of trends, algorithm shifts, and incentive programs???????Represent Etaily in co-marketing and case study opportunities to position the company as a strategic TikTok Shop partnerMarket Intelligence & Competitive Analysis Track M-Commerce trends and analyze competitor activities, especially TikTok Shop enablers???????Provide insights to refine go-to-market strategies and identify growth opportunitiesStrategic Leadership & Content Growth Planning Define success metrics and monetization models for content-led growth???????Collaborate with Commercial, Tech, and Marketing teams to embed content into broader business plansContent & Video Commerce Oversee Etaily's content engine for livestreams, short-form videos, and branded campaignsLead content creation with internal teams and influencers, optimizing for engagement, reach, and GMVLivestreaming Strategy & Execution Build a scalable livestreaming model: SOPs, talent pipelines, and playbooks???????Manage Shopee Live, LazLive, and TikTok Shop streams, monitoring metrics like GMV per stream, viewer retention, and conversion ratesAffiliate Program Management Lead affiliate efforts across TikTok Shop, Shopee, Lazada, and partner networksRecruit and manage affiliates and creators, providing performance-based incentives???????Analyze affiliate data and increase share of voice in key categoriesCreator & Influencer Collaboration Build and nurture partnerships with creators and hosts to co-develop campaignsNegotiate retainer and performance-based deals based on creator benchmarksPerformance Monitoring & Optimization Define and track key performance metrics across all growth initiatives???????Provide data-driven recommendations to optimize ROI, reduce funnel drop-offs, and improve campaign effectivenessYour ProfileYou are an entrepreneurial leader who thrives at the intersection of content, commerce, and performance. You understand how to scale creator-led ecosystems and live commerce platforms while driving measurable business impact. With a strong background in digital marketing, e-commerce, and content strategy, you are both creative and analytical, with proven experience in building and leading high-performing, cross-functional teams. Key Qualifications5+ years of experience in digital marketing, e-commerce, content strategy, or growth operationsDeep understanding of livestreaming, short-form content, and affiliate performance modelsPrior experience with TikTok Shop, Shopee, Lazada, or similar marketplacesBackground in content agencies, growth solution providers, or multi-channel networks (MCNs) is a strong plusExcellent leadership, project management, and stakeholder engagement skillsData-driven mindset with working knowledge of attribution tools and campaign analyticsStrong communication skills in English and FilipinoComfortable working in a Hybrid setup with flexible collaboration across departments