Job Description:
KEY OBJECTIVE:
To supervise the day-to-day operations and output of the company’s content writing team, particularly in producing blog content for senior high schoolers, college students, and young professionals
ROLES AND RESPONSIBILITIES:
Editorial Works with heads of Content and Community Engagement team and Digital Marketing team to plan quarterly editorial calendars Leads brainstorming sessions with the Content and Community Engagement team Creates and implements campaigns based on content calendar, SEO needs, online and offline user research, and content needs of other Edukasyon teams Assigns stories and timelines to content specialists Reviews and approves content before publishing Writes and produces content materials as needed Maintains editorial trackers and sends regular blog report to Head of Content and Community Engagement Creates, updates and maintains the Edukasyon editorial style guide Native Advertising Pitches content plans and creative campaigns to clients Creates and implements co-branded campaigns for schools, brands, and foundations Works closely with Sales and Account Management teams in delivering content requirements for clients Assigns native campaigns and timelines to content specialists Reviews and approves native content before client submission and publishing Writes and produces native content materials as needed Strategy and marketing Works with the Head of Content and Community Engagement in developing overall content strategy Develops new content formats that will establish Edukasyon as the go-to youth platform in the Philippines Writes or approves copy for Edukasyon branding and marketing as needed Works with Product & Engineering team in developing blog or content-related features on the website Team management Sets processes both within the writing team, and between the writing team and other Edukasyon teams Delegates responsibilities to a team of content specialists and manages their workload Oversees hiring, onboarding, and retention Oversees team training and performance management, including setting team KPIs Minimum Qualifications:
3-5 years experience producing compelling education-related content and supervising a team of writers, editors, creatives, and the like Has excellent written and oral communication skills, both English and Filipino Highly creative and can write for various media Passionate about education Leads by example, detail-oriented, fast learner, and has a strong sense of responsibility Background in education, advertising, or publishing is a plus Must have portfolio with 3-5 writing samples (short-form or long-form; for any medium i.e. newspaper, magazine, web, etc.; written in English or Filipino)