**This is a 9 month contract role**
**KEY WORKING PARAMETERS**
Focus, Scope, & Impact:
- ** Lead Foodservice aggregator management** for the Philippines** to achieve **greater than our **fair** share** of beverages** and strive for parity or better incidence rates vs offline
- Support **key eGrocery customer management**, driving aligned agendas and achievement of KPIs
- Partner with bottler in **management of Pure Play retailers** including Shopee and Lazada to build and execute outcomes that recruit new drinkers and drive frequency with current drinkers
- ** L**ead **our **direct-to-consumer** channel Coke Bev** and partner with bottler in the day to day management of the **end to end operations**
- ** Drive the agenda to enhance Digital capabilities within **the **Philippines** **to unlock opportunities for growth
- ** Management and accountability for market priorities, targets, budgets and implementation of global playbooks in eCommerce**
- ** Support in the management **of eCommerce enablers / wholesalers **as we continue to optimise our full end to end value and supply chain
- Support **development of country specific e-commerce priorities, targets, budgets**, implementation of global playbooks and guidelines in e-commerce and Food Service Aggregators and **O2O component of the business plan**
- ** Drive bottler** and local market** alignment on the O2O agenda**: commercial plan, capabilities, eRTM, measurement and analytics, priority customer engagement, in partnership with C&CL and Franchise Leadership
- Joint **definition (with Marketing) of targets** (e.g., percent allocated to transactions), considering 3rd party e-commerce platforms and KO owned platforms
- Track progress of digital initiatives and ensure **data standards for consolidation and results evaluation** are aligned with the global team using technology to optimize campaign performance
- In partnership (with Platform Services) deliver the most **e**ffective t**echnology deployment, coordination, maintenance** **for eCommerce
**KEY SUCCESS PARAMETERS**
Experience
- ** 5**+ years** of **experience in** **eCommerce/**online marketing **related fields**
- ** Proven success within e-commerce setting**
- Ability to define market priorities based on understanding of local business solutions
- Critical to **understand System financials/economics**
- Strong **planning, financial, and collaboration skills**
- Strong** project management skills**
- Experience **working **with **TCCC external partners** (bottlers and customers)
- Experience working in **cross**-functional and cross-geographical teams is preferred**
Work Focus
- Partner with the local bottler to drive eCommerce/ Food aggregators to accelerate incidence-, NSR- and Margin growth
- Identify strategic opportunities based on data insights within the Philippines and be empowered to create action plans to pilot new initiatives that lead to engaging online consumer experiences.
- Leads cross-functional project teams that manage the implementation of digital specific capability projects and initiatives
- Help drive market level initiatives and leverage best practice developing strong relationships with country leads across the OU
- Maintain and review digital models using insights and competitive analysis to advise on new ways to enhance our capabilities in E-commerce
- Partner with Insights and analytical teams across the OU to identify new approaches to solving Digital Commerce business problems
- Work closely with other functions to ensure eCommerce strategy is a key pillar in the business planning process.
General
- Ability to perform high quality quantitative and qualitative analyses, proficient in using excel and financial modeling
- Uses objective methodical approach to complex problems and identify cause-based solutions
- Accesses and uses competitive information to effectively position business solutions
Communication
- Able to communicate complex ideas and processes in a simplified manner
- Develops positive relationships with stakeholders across country and OU
- Positively influences individuals to make decisions on possible e-commerce solutions
- Thrives in a fast-paced environment and creates network with players**Skills**
Social Media; Creativity; Negotiations; Marketing Campaigns; Paid Search Marketing; Marketing Strategies; Project Management; Video Creation; Digital Media; Microsoft Office; Search Engine Optimization (SEO); Communication; Google Analytics; Digital Display; Search Engine Marketing (SEM); Teamwork; Programmatic; Analytical Problem Solver; Connections Planning; Agency Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors - curious,