Helps lead a team of social media marketing specialist to develop and execute a social media strategy; Ensures a unique brand voice and consistent look and feel on our social media platforms; Serve as the community manager for the brand-owned social platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn); Manage social listening activities and capture learnings/insights/analytics to support strategy and content optimization effortsl; Refine our social media policies and processes for content creation, publishing calendars, brand and product campaigns, social influencer partnerships and user outreach; Ensures OYO achieve their brand and business objectives through social media; Lead a team to plan, develop, launch, manage, and analyze integrated social campaigns; Take decision making responsibilities for budget allocation and marketing channel prioritization; Serve as our subject matter expert on topics of social media within our larger global organization of companies.Set and achieve KPIs including growth and engagement targets for all brand-owned social media properties Minimum Qualifications:
Strong analytical and planning skills; Good communication and presentation skills; Excellent problem-solving skills; Minimum of 4-6 years of progressive experience in social media, social media community management, social content creation, digital marketing, digital project management, digital technology, or a related field on either the corporate or agency side; Demonstrated understanding of social media strategies; 1+ years in a managerial position; A passion for the role that digital/social can play and the ability to be a digital/social evangelist and thought leader within the organization; Core understanding of analytics and how to use data to drive content and campaign decisions; Demonstrated knowledge and understanding of modern digital technologies and emerging digital and social platforms; Be well versed in digital best practices and strategies including but not limited to website design, mobile platforms, and ecommerce; Superior presentation, writing and editing skills; Self-starter with a positive attitude and desire to drive results.
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