Digital Media Optimization Specialist

PhilippinesCebu Pacific is a leader in innovation and creativity in the country’s aviation industry. It is also the reason why pursuing a career in Marketing with Cebu Pacific sets you apart in the marketplace.
Apply today and be Juan of our game changers in the ever evolving field of digital marketing as a Digital Media Optimization Specialist.
Roles and Responsibilities include:
Manage / Support Marketing led campaigns into digital platform
Develop and manage digital marketing campaign (includes but not limited to Google, FB, Twitter, Baidu )
Manage agencies and other implementors
Monitor /Track profitability of selected platform and digital campaign (adwords, DCM, facebook etc)
Identify new trends in digital marketing and evaluate new technologies
Analyze data/ research on feasability of new technologies and platforms
Consolidate various information into cohesive reports for use in management decision-making.
Present findings to the relevant group/s.
Review, approve and process payments for digital advertising spots
Follow process and timeframe to ensure proper billing of consumed advertising spots
Monitor and Track Payments made to advertisersBasic Qualifications:
College graduates of any course related to Communications or Marketing Management.
Must have at least 3 years of experience in digital marketing and some familiarization in using Adwords, Facebook, Doubleclick, Baidu, etc.
Understands basic concept of ROI
Fresh graduates with good academic background are encouraged to apply
Certification in Adwords or Google Analytics is an advantage but not a requirement.
Excellent communication skills.
Willing to work in Pasay city.Be Juan of Us!
Keywords: Cebu Pacific, Careers, Pasay, Marketing, Digital Marketing, Digital Media, Media Optimization, Campaigns, Social Media, Promotions, Google Analytics, Adwords, Facebook, Doubleclick, Email Marketing, Media Planning, Advertisement