Digital Media Account Planner

**In this role, you are expected to**:

- Plan and develop an integrated digital media strategy
- Collect and analyze data to determine appropriate media channels
- Create a media plan to achieve campaign objectives within the allocated budget
- Liaise with media buyers to draft and review proposals
- Develop briefs for ad operations teams to book ads through self-serving platforms or media vendors
- Ensure all media campaigns are executed in a timely manner
- Prepare and present campaign reports to clients and senior management
- Coordinate the implementation of digital media plans
- Create and manage digital campaign budgets
- Negotiate and purchase digital advertising space
- Collaborate with internal departments to deliver fully integrated campaigns
- Track digital campaign performance
- Analyze campaign metrics, prepare performance reports, and provide recommendations
- Monitor market trends and identify new digital opportunities

**Performance KPI**:

- Client satisfactory rate
- Cost per result based on objectives
- ROAS
- Cost & click performance
- Efficiency rate of media campaigns and launches

Schedule:

- Day shift