Digital Marketing Specialist | Graphic Artist

Job Description:
Plan, execute and own all aspects of paid digital marketing, including Paid Search (SEM), Video, Display, Native, Paid Social, Video, Retargeting, and Email campaigns Measure, analyze and report performance of all digital marketing campaigns, evaluating the results against goals (KPIs and ROI) Present informed optimization recommendations. Utilize data to develop segmentation recommendations to improve audience engagement and conversion across all touchpoints Collaborate with internal and external teams to create and implement landing pages and optimize user experience Maintain key vendor relationships, including budget negotiation Track daily budgets across all platforms to ensure spending efficiencies and cost management Evaluate emerging technologies and provide critical thought leadership and perspective for adoption where appropriate. Perform other duties as assigned by the management Develop concepts, graphics, and layouts for the products, illustrations, advertising, and marketing collaterals develop promotional materials Minimum Qualifications:
Bachelor’s Degree in Marketing, Business or in any related field. Must have at least 1 years working experience in the related field. Strong project management skills to meet deadlines and juggle an evolving set of priorities. Strong analytical and communication skills with the ability to articulate performance metrics, challenges, and opportunities. Strong interpersonal skills and ability to collaborate with cross-function teams. Ability to multi-task and work in a fast-paced high-stress environment. Excellent judgment, reasoning, and problem-solving skills.