Digital Marketing Officer

Building of lead generation funnels to achieve both B2B and B2C objectivesPlanning, development, and execution of digital strategies that range from online and social media marketing, inbound lead generation, customer engagement, and paid search advertising.Management of digital touch points on Websites, Landing Pages, SMS and Email with the use of marketing automation platform/s and CRMs.Help in the management and upkeep of Hubspot at a marketing level, including periodic email newsletter campaigns, landing page updates, auto-reply notifications, live chat management, etc.Help manage campaigns and list segmentation in Hubspot to deliver more targeted and relevant messaging to improve engagement and ultimately increase conversion rates.Support and create periodic digital and social media campaigns, and coordinate day-to-day production of multimedia assets across various online platforms with other team members.Understanding and management of online marketing funnels and call-to-action functions from the top, middle and bottom of the sales funnel.Owning and maintaining website analytics, metrics, and campaign reporting. Monitor and benchmark the impact of social media, email, sms and paid advertising on lead generation.Measure and analyze campaign performance and deliver weekly campaign performance briefs based on agreed upon KPI’s (paid ads, organic traffic, lead conversion rates, etc.)Ad-Hoc Support for any sales and marketing requirementsCandidate must possess at least Bachelor's/College Degree in any fieldPreferably Supervisor/5 Yrs & Up Experienced Employee specialized in Digital Marketing or equivalent.In-depth knowledge of SEO, SEM, PPC, Audience-based Targeting and Remarketing