Digital Marketing Officer

Duties and Responsibilities:
1. Digital Marketing
a. Management of the RSAI websites, social media channels (Facebook, LinkedIn, Youtube etc), email campaigns and other inbound marketing efforts.
b. Coordinate the creation of digital content/ write-up (e.g. website, social media, blogs, press releases)
c. Gather and analyze consumer behavior data in web traffic and rankings
d. Assist in creation of SEO, content, and design strategies
e. Improve reach to customers through SEO campaigns
f. Coordination and monitoring of productivity of the third party content provider and SEO consultant (if, any)
2. Market Intelligence
a. Conduct desk and market intelligence research, data consolidation and analysis, to support the development of Marketing and Sales strategies.
b. Collate and keep an up-to-date market and pricing surveys and competitive analysis to support the overall market approach.
c. Analyze market trends and competitors’ methods
Skills and Qualifications:
Interpersonal Skills
good oral and written communication skills
numeracy and analytical ability
creativity and imagination
Influencing and negotiation skills
Teamwork
Organizational Ability
Business and Commercial Acumen
Drive and Ambition
Bachelor’s degree in marketing, business, or relevant field is preferred.
2 years-3 previous experience as a digital marketing officer/ associate, or related position.
Experience with SEO/SEM campaigns, Social Media Management and other digital tools
Very good computer skills, including Microsoft Office suite and other digital technology
Up-to-date on latest industry trends; able to articulate trends and potential clearly and confidently
Able to analyze problems and strategize for better solutions
Excellent verbal and written communication skills
Exceptional communication and presentation skills