TaguigNexford University is looking for a Digital Marketing Manager to join our team and lead on performance marketing and paid digital marketing channels, including Google Ads, Facebook, and LinkedIn.
This is a critical role in Nexford’s growth. The ideal candidate will need to demonstrate a high level of autonomy, creativity, responsibility and attention to detail.
Key responsibilities and requirements:
Drive user acquisition, top-line growth and retention through digital channels
Provide clear reporting with actionable analysis for each digital channel
Strong familiarity with third-party tracking and reporting tools and integrating them with social platforms
Lead and develop A/B testing across digital channels and evaluate and recommendation as appropriate.
Facebook:
Deep understanding and hands-on experience of Facebook platform: launching new campaigns, optimising current campaign and audiences, whilst creating new targeting groups across all markets on a weekly basis
Experience launching canvas ads
Brand oversight of all paid social campaigns, including coordinating campaigns, planning, activation and reporting.
Google Ads:
Conducting keyword research to reach new segments
Optimizing existing campaigns through keyword refinement, bidding optimization, copy testing and A/B testing
Deep understanding of different match types, and optimising keywords across them Managing Google Display Network.
Other channels:
Introduce new digital acquisition channels, such as LinkedIn, retargeting, programmatic and affiliate, while managing the current strategy.
The ideal candidate:
7+ years of digital marketing experience, including hands-on experience in Google Ads and paid Facebook, preferably on agency side
Sound working knowledge of multiple social media platforms (LinkedIn, Facebook and Twitter)
An understanding of the B2B or B2C sales funnel
Proven track record working on large-scale projects with significant budgets
Robust data analysis skills and the ability to provide actionable recommendations
Incredible attention to detail and pride in their work
Experience working with social analysis tools (i.e. Sprout Social)
Strong written and verbal communication skills
Experience working in different markets and sharp cultural awareness
A self-starter with initiative and drive, capable of executing rapidly and thriving in a demanding, result-oriented and fast-paced environment
Experience working with creative teams
Eager to learn about new ideas and digital areas!
Compensation and benefits:
Work at a company with a social mission where you can make a real difference in the world
A market-competitive salary commensurate with experience
10 days paid time-off
Professional development budget for courses, conferences, and training
A friendly team in the US, UK, Nigeria, Egypt, Belarus and the Philippines
Contemporary collaboration tools
An entrepreneurial and highly stimulating environment
About Nexford University
Nexford University is a next-generation university based in Washington DC offering a competency-based learning model. Nexford’s mission is to enable greater social and economic mobility by providing an affordable high-quality education that will positively impact millions of lives around the world.
Nexford offers the following degrees and certificates: Associate of Applied Science in Business (AAS), Bachelor of Business Administration (BBA), MBA, nine undergraduate certificates and three graduate certificates in the field of business. Nexford provides learners with a fully online global education based on mastery of competencies relevant in the workplace. A global team of faculty and advisors support learning and professional success through the innovative use of technology, such as AI and machine learning.
For more information, visit www.nexford.org.
