Digital Analytics Officer

Digital Analytics Officer
Company:

Abs-Cbn Corporation


Digital Analytics Officer

Details of the offer

Job Description:
POSITION SUMMARY Provide statistical expertise to support and conduct quantitative analysis and statistical validation of ABS-CBN’s digital assets to aid in marketing these assets better to advertiser’s campaigns along with cross-referencing advertiser’s campaigns on ABS-CBN’s digital assets. The role also requires this person to supplement the data and analytics needs of the digital marketing teams, and also bridges the gap between marketing and the business intelligence team when crafting the data management platform audience data needs. Must be knowledgeable with data and technology trends and provides recommendations and solutions on how these trends will be applied to marketing ABS-CBN’s digital platforms to advertisers. Will also help streamline the tools available to ensure that we are able to deliver the best solutions to our advertisers. May also conducts training sessions among cross-functional teams on the use of the available tools for analytics.

Minimum Qualifications:
Graduate of a 4-year communication, advertising, marketing, math or business course (and other equivalent courses) Work experience of at least 1-2 years in a media agency, primarily handling digital campaigns Intermediate to Advanced MS Excel skills Knowledge on the use of the following dashboards: Google Analytics and Facebook Insights Dashboard Knowledge on other tools on digital is a plus! (Crowdtangle, Social Bakers, etc.)


Source: Kalibrr


Area:

  • Marketing – Advertising / Advertising

Requirements

Related offers

Brand associate

DUTIES AND RESPONSIBILITIES: • Initiates in conducting market research to identify trends and target customers’ preferences • Create marketing plans to increase...


National Capital Region

Published a month ago

Digital media strategist

Job Description: Overall Job Function The Digital Media Strategist creates quality media proposals to convert campaign briefs to business wins. The Digital...


From Innity Philippines, Inc. - Ilocos Norte

Published 21 days ago

Marketing associate

Job Description: Responsible for producing, developing, executing and maintaining marketing strategies to meet organizational objectives. Responsible for...


From Vision International Philippines - National Capital Region

Published 21 days ago

Account executive

Job Description: Able to establish good relationship with client as a consultant, by delivering good quality on time expected as well as giving strong...


From Red Comm Indonesia - Ilocos Norte

Published 21 days ago