Crm Specialist

Job Description:
Plan and execute the CRM activities to GO-JEK existing users using mobile engagement and CRM tools, including Clevertap and Email Marketing platform (and SMS if necessary) Evaluate the Customer Journey Map, analyze drop-offs and suggest initiatives to improve overall customer experiences and retention Ensures that the data and configuration in CRM campaigns setup are correct. Assesses various options for optimizing and customizing the CRM system to help the business unit & GO-JEK grow and evolve. Attends regular meetings with various team members from business units to review upcoming issues / planning and suggest initiative possibilities from CRM standpoints. Do experiments and A/B testing to gain more insights on what works and whats not Measure and report performance of all CRM campaigns, and assess against goals (KPIs) Identify trends and insights, and optimize performance based on the insights Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Collaborate with agencies and other vendor partners to ensure the achievement of business objectives Minimum Qualifications:
BS/MS degree in marketing or a related field Proven working experience in digital marketing / CRM field (Min 2 years) Demonstrable experience in executing and managing mobile engagement and CRM tools (MixPanel / Clevertap / Salesforce, etc) Highly creative with experience in identifying target audiences and devising digital CRM campaigns that engage, inform and motivate Have basic knowledge of SQL Strong analytical skills and data-driven thinking, proficient in doing A/B testing. Experiences in well-known e-commerce / platform-based and mobile-based startup is a plus Excellent interpersonal skills with good ability to work well with others and people of varying technical skills. Have the creativity, initiative and excitement about the possibilities of the CRM. Strong spreadsheet skills. Quick, analytical thinker, excellent business analysis and problem solving skills. Ability to effectively communicate complex concepts. Any background with CSS and HTML would be a plus.